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Ressort: Tourismus, Kitzbühel Tourismus - EN
Datum: 11.3.2015
Ort: Kitzbühel

Kitzbühel with significant gains in winter tourism

Following analysis of February’s figures, with encouraging growth again in this traditionally strong travel month, an overall long-term positive trend can already be seen in Kitzbühel: Between November 2014 and February 2015, an increase of 4.46% in the number of arrivals and 2.8% in the number of overnight stays has been recorded compared to last year. The overall development in tourism over recent years has also been substantiated by a recent study by the MCI (Management Center Innsbruck), whereby Kitzbühel is among the three strongest regions in Tyrol when it comes to added value.

In total, last winter’s balance sheet recorded 114,685 arrivals; in absolute terms, 4,900 additional guests were therefore welcomed to Kitzbühel. There was also a rise in the number of overnight stays. The total result increased by 12,555 overnight stays with it now standing at 461,472. The largest source market, Germany, which accounts for almost 44% of visitors to Kitzbühel, experienced above-average growth in arrivals (7.77%) and overnight stays (8.69%) this year.

“It is extremely encouraging that our strategic reorientation, including having common objectives for the region and a clear commitment to working closely with tourism service providers locally, demonstrates measurable success. We all want to keep going together successfully in this way”, explains Signe Reisch, President of Kitzbühel Tourism.

The focussed strategic reorientation of the Tourist Association over the past year with the development of a new concept, including clear common goals for the contributors to the region’s tourism industry, is reflected not only in the positive expansion in overnight stays, but also in the study carried out by the Management Center Innsbruck. “With around 13,000 euros, Kitzbühel has the highest accommodation revenue per bed of all Tyrolean tourist boards. Even in terms of increased added value from the tourist accommodation, Kitzbühel has been one of the three strongest destinations in Tyrol over the past 10 years”, says Hubert Siller, head of MCI Tourism in Innsbruck. 

For Gerhard Walter, anchoring Kitzbühel’s international reputation even more securely as a successful, year-round tourist destination is crucial: “All responsible parties and service providers are devoted to this goal. With innovation and commitment, we want to sustainably promote Kitzbühel as one of the most sought-after brands in Alpine Tourism, particularly when viewed under qualitative criteria.”

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Kitzbühel Tourismus
Nina Prantl, MSc
Hinterstadt 18
A-6370 Kitzbühel

t: +43 5356 66660-50
f: +43 5356 66660-77

Medienkontakt: kommunikation
c/o mag. flora oberhammer
maximilianstr. 9
a-6020 innsbruck

t: +43 512 214004 34
f: +43 512 214004 44

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The Hahnenkammbahn cablecar brings guests to the top of the mountain since 1928.

Foto: Bernhard Spoettl (reprinting free of charge)

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