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Ressort: Tourismus, Wirtschaft, Kitzbühel Tourismus - EN
Datum: 08.5.2015
Ort: Kitzbühel

Kitzbühel boasts its best winter season yet

With 159,501 arrivals and 625,433 overnight stays, Kitzbühel Tourism can report the best winter figures in its history. An increase of 3.84 per cent in the number of arrivals and 1.97 per cent overnight stays confirms the region’s strong international appeal. The greatest growth rates over the past winter season were in the number of visitors coming from Germany, Great Britain, Switzerland and Scandinavian countries.

Kitzbühel can be pleased about having its best winter season ever: Between November 2014 and April 2015, a total of 159,501 arrivals were calculated, which is equivalent to an increase of 5,898 or 3.84 per cent compared to last winter. The number of overnight stays in Kitzbühel reached 625,433 – an increase of 12,103 or +1.97%. Kitzbühel also registered a strong end to the season with an increase of 3,755 overnight stays in April (+ 10.38%).

Kitzbühel made significant gains this season between November 2014 and April 2015, particularly in its chief market, with a total of 72,189 arrivals of German visitors (+ 4.07%) and 257,386 overnight stays (+ 3.72%) being recorded. There was also an increase in the number of arrivals and overnight stays in the case of visitors from the UK (arrivals + 7.81%; overnight stays + 4.52%), Switzerland (arrivals + 5.29%; overnight stays + 8.18%), and Belgium (arrivals + 4.81%; overnight stays + 13.37%) as well as countries like Norway and Sweden. The substantial nationwide decline in the Russian market, which was expected as a result of the worsening economic situation, was also felt in Kitzbühel: the number of arrivals fell by 21.28% and overnight stays by 21.31%, but this was more than offset by the significant gains in the central core markets.  

Kitzbühel also strong in terms of sales and added value

The figures from this winter season confirms overall positive growth in tourism. This is also supported by a recent analysis of turnover and added value. “With approximately 13,000 Euros, Kitzbühel has the highest accommodation revenue per bed of all Tyrolean tourist associations. Also when it comes to the development of added value from accommodation, Kitzbühel has been one of the three strongest destinations in Tyrol over the past 10 years”, confirmed Hubert Siller, head of MCI Tourism in Innsbruck.

The key to this shared success is the goal-oriented collaboration of regional service providers, stressed Signe Reisch, President of Kitzbühel Tourism, and CEO of the Tyrolean Tourist Board, Gerhard Walter: “Such positive results are only possible if we all pull together. It is here where we thank those working in and for tourism for all their dedication.” As key partners, the lift and cable car companies did a particularly impressive job at the start of the season this year. “Despite difficult weather and snow conditions, their professional organisation nevertheless ensured a good start to the season, and consequently laid the foundations for the pleasing winter results we see today.”

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Kitzbühel Tourismus
Nina Prantl, MSc
Hinterstadt 18
A-6370 Kitzbühel

t: +43 5356 66660-50
f: +43 5356 66660-77

Medienkontakt: kommunikation
c/o mag. flora oberhammer
maximilianstr. 9
a-6020 innsbruck

t: +43 512 214004 34
f: +43 512 214004 44

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The Hahnenkammbahn cablecar brings guests to the top of the mountain since 1928.

Foto: Bernhard Spoettl (reprinting free of charge)

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